Hearts of Fire Diamonds – Beautiful and Thrilling
Maybe no other diamonds can win people’s favor like Hearts of Fire diamonds which are sold as loose diamonds and intended to be custom suited a ring. They are considered as the world’s only impeccably cut diamonds. However, they come with astronomical price tags that prohibit most people from owning one.
Hearts on Fire spends exorbitant amounts on these things, and it pays off – and it also makes the customer pay more, since like all businesses they embed the costs of their market campaigns into their products.
Even certified gemologists who work in jewelry stores have been known to conclude that there’s no other diamond like a Hearts of Fire diamond. Well, if that’s the case, then doesn’t that seal the deal on their one of a kind “perfection”?
Are all doctors equally qualified, just because they all have a license? Are all scientists certified geniuses? Do all professionals in all professions always agree, and never make mistakes? We know that the answers to all these questions is “no”.
Hearts of Fire have actually used legal action to protect their claim of being the world’s “only” perfect cut diamond against competitors who talk about having their own perfect, or ideal, cuts. This is a sad commentary. No one merchant has a patent on perfect cut diamonds; that’s an elite level of lapidary skill that all can strive for regardless of who their employer is.
It’s pretty amazing to see people actually testify to ‘greater brilliance’ etc., as it illustrates how profoundly the brain can be influenced by effective advertising. The Kaplan cut diamond was probably the template for the brand name revolution in diamonds but wise shoppers are well advised to recognize the difference between hype and substance.