Swarovski, 2011 White Ceramic Watch Series, You’re Worth It
Swarovski, one of the most famous crystal manufacturer, is the embodiment of elegance, nobleness, and beauty in most of us. Recently, Swarovski has successfully applied its crystal cutting experience to its 2011 watch series. And for the first time, Swarovski chose ceramic to be the main material to make watches. Finally and successfully, the white ceramic watches, just as attractive as crystal, were created by Swarovski.
The most impressive thing is that the watch is cut from a whole piece of white ceramic. In addition, the unidirectional rotating watch bezel with radial lines is also an astonishing achievement of Swarovski. Then the dial, coloured by bright lacquer that is as white as the ceramic, is manually inlaid with scale and Arab numbers. And at the number 12, there is a mark of a swan. With the protection of anti-reflective and scratch-resistant sapphire lens, the second hand, noctilucent minute hand and hour hand on the dial can move at ease and gracefully sweep past the display window of date at the site of number 3. And the crown, which promotes delicate and elegant taste of the whole design, shouldn’t be left out. The corrugated crown is also collocated by the swan mark and decorated by arched glass. At the bottom of the case, there is the pattern “Swanflower®”, brand name, written characters “Swiss Made” proving that its ETA movement is made in Sweden, and the stamp showing that it’s 50-metre watertightness. All of these details have demonstrated Swarovski watch is extraordinary and exclusive. What’s more, the white rubber bracelet, manually inlaid by six small pieces of white cutting ceramic, miraculously merges comfort and beauty together.
The modern and fashionable design of using white ceramic as material shows us a brand new image of Swarovski watch. However the implied meaning is always the same. It bonds all the hearts desiring for beauty and happiness. That is why all the products of Swarovski is so beautiful and elegant.